Aspen owns a mammoth ski resort conglomerate now – competing with the likes of Vail Resorts which now tallies 14 ski resorts.
This new Aspen ski company, yet to be renamed and branded, includes 12 mountain resorts and six million annual skier visits, including:
Squaw Valley and Alpine Meadows
Mammoth Mountain and June Mountain
Snow Summit and Bear Mountain also in California
Steamboat and Winter Park Resort, Colorado
Tremblant in Quebec
Snowshoe Mountain Resort in West Virginia
Blue Mountain Ski Resort in Ontario
Canadian Mountain Holidays heli skiing operations
Aspen Resorts, and its four ski mountains, Snowmass, Ajax, Aspen Highland and Buttermilk, remain a separate company owned by the Crown family. If you were to count them in the overall ski picture that would be 16 ski resorts, more than Vail… but Vail is still the big daddy in skier visits with busy resorts like Vail, Whistler Blackcomb, Breckenridge and Keystone.
KSL Capital Partners and the owner of the four Aspen resorts, Henry Crown and Company, are the backers of this 1.5 billion ski bundle.
For now, Aspen and the new company says they will honor existing passes this ski season 2017-18, including the Rocky Mountain Super Pass +, the M.A.X. Pass, and the Mountain Collective.
It will be interesting to see what mega mountain pass Aspen’s new entourage will roll out in future ski seasons to compete with Vail Resorts Epic Pass – 14 ski resorts for about $800 bucks. While we don’t love ski monopolies and downhill dynasties, you can’t beat the value of a multi-venue unlimited vertical ski pass for under a $1000….
By Heather Burke, Photos by Greg Burke, Copyright 2017