Aspen owns a mammoth ski resort conglomerate dozen now – competing with the likes of Vail Resorts which now tallies 19 ski resorts.
This new Aspen ski company, renamed and branded as Alterra Mountain Co., now tallying 13 mountain resorts and six million annual skier visits, including:
Squaw Valley Alpine Meadows
Mammoth Mountain and June Mountain
Snow Summit and Bear Mountain also in California
Steamboat and Winter Park Resort, Colorado
Solitude and Deer Valley Utah
Tremblant in Quebec
Snowshoe Mountain Resort in West Virginia
Blue Mountain Ski Resort in Ontario
Canadian Mountain Holidays heli skiing operations
Aspen Resorts, and its four ski mountains, Snowmass, Ajax, Aspen Highland and Buttermilk, remain a separate company owned by the Crown family. If you were to count them in the overall ski picture that would be 16 ski resorts, approaching Vail Resorts conglomerate… but Vail is still the big daddy in skier visits with busy resorts like Vail, Whistler Blackcomb, Breckenridge and Keystone, Whistler Blackcomb, Park City and Heavenly.
KSL Capital Partners and the owner of the four Aspen resorts, Henry Crown and Company, are the backers of this 1.5 billion ski bundle.
The mega mountain pass for Aspen’s new entourage is the IKON pass to compete with Vail Resorts Epic Pass – 19 ski resorts (plus ski benefits at more including Telluride, Resorts of the Canadian Rockies – Kicking Horse, Kimberly, Fernie, Nakiska and Mont Sainte Anne, and Hakuba Japan’s 9 ski areas, for about $800 bucks. While we don’t love ski monopolies and downhill dynasties, you can’t beat the value of a multi-venue unlimited vertical ski pass for under a $1000….
By Heather Burke, Photos by Greg Burke, Family Ski Trips Copyright 2018